Most business decisions start with an assumption.
A team believes something will work. They invest. They launch. Then they discover the truth. EXPERIV changes the sequence.
The Traditional Path
The Experiv Path
Turn questions into evidence.
HYPOTHESIZE
DESIGN
TEST
MEASURE
LEARN
DECIDE
SCALE
START WITH A QUESTION.
Start with a question.
EXPERIV transforms a raw business question—"Will reducing checkout steps increase completed purchases?"—into a structured, testable hypothesis.
Build the experiment.
Control what changes and define who enters the test. Maintain strict experiment hygiene by filtering participants before allocation.
Control
Test
Variables
Conditions
Define what success means.
Go beyond simple counts. Combine events, establish significance thresholds, and prepare the system to detect true evidence.
READY TO RUN
Now we measure what happens.
Once the experiment is live, EXPERIV continuously measures the defined metrics, watches for meaningful signals, and connects results back to the original hypothesis.
Watch the difference emerge.
(Hover graph to simulate signal detection)
Guardrails
The average isn't the whole story.
Analyze the results across different populations to discover where the true signal lies.
New Customers
Data tells you what changed.
Evidence helps explain why.
EXPERIV doesn't just show analytics. It maps observed behavioral changes back to your original assumptions, forming a structural graph of evidence.
Supported
So, what should we do?
Analytics gives you numbers. EXPERIV turns those numbers into a decision.
Decision Branches
Don't scale assumptions.
Scale evidence.
One system. Many questions.
Different teams ask different questions. EXPERIV gives them the same structured experimentation system.
"Will this feature increase activation?"
Experimentation has no single industry.
The same robust infrastructure adapts to your specific business model and event streams.
Onboarding Flow
Build experimentation into your product.
Connect EXPERIV directly to your stack via API, SDKs, and real-time webhooks. Control assignment, track events, and fetch decisions programmatically.
Infrastructure Architecture
await experiv.assign({experimentId: 'checkout_v2',userId: user.id,attributes: {plan: 'enterprise',region: 'US'}});// Result assigned in <10ms
SDKs
React, Node, Go, Python, and iOS support.
Webhooks
Receive state changes and signal alerts in real-time.
Sandbox
Test integrations safely before pushing to production.
Experimentation at organizational scale.
Run experiments across teams, markets, and environments with the governance, security, and deployment controls enterprise organizations require.
Scale
From one test to an entire portfolio operating simultaneously.
Governance
Control who can design, review, and deploy experiments.
Security & Isolation
Enterprise authentication, role-based access control, and strict environment isolation ensure experiment data remains secure and bounded.
Deployment Flexibility
Deploy EXPERIV in our managed multi-tenant cloud, isolated private cloud, or directly within your enterprise environment.
Start small. Experiment big.
Choose the level of infrastructure that matches your organization's experimentation maturity.
Evidence changes how teams decide.
Observations from teams using the EXPERIV system to validate ideas and reduce uncertainty.
"We used to spend months building features based on assumptions. Now we deploy isolated tests and let the evidence decide what scales. It has completely changed our risk profile."
What are you trying
to prove?
Bring an important assumption, question or business decision. We'll help turn it into an experiment.